Route Royal press kit
====================

From the Route Royal brand book, version 1.1, 2026. Everything here is also on
https://www.routeroyal.com/press

Logos
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Four logos, each as SVG and transparent PNG in three inks: oxford, seashell and champagne.

- Horizontal lockup: the default. Website headers, documents, presentations.
- Stacked lockup: square spaces, such as social avatars and app tiles.
- Mark: small and signature uses, such as a favicon or app icon.
- Wordmark: only where the mark is already present nearby.

Colourways
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The logo lives in one ink on one paper. Four pairings are approved; pick by background.

- Oxford on Seashell: the default. Print, documents, light screens.
- Seashell on Oxford: dark screens, presentations, video end cards.
- Champagne on Oxford: hero and celebratory moments only.
- Oxford on Champagne: stationery, packaging, warm print.

Tangelo is never used for the logo.

Clear space and minimum size
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Keep a clear space of x on every side, where x is the gap between the mark and the word in the
horizontal lockup. Nothing else, text, edges or other marks, enters it. On busy surfaces double it.

- Mark alone: 32 px tall, 9 mm in print.
- Stacked lockup: 96 px tall, 25 mm.
- Horizontal lockup: 160 px wide, 40 mm. Below this, use the mark alone.

Please don't
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Stretch or squash, rotate, outline, add effects, use an off-palette colour, change the lockup,
typeset the name, or place the logo on a busy background. If the logo has to be changed to fit,
the layout is wrong.

Colour
------
The inks
  Oxford Blue     #00172F   0 23 47       Text, structure, the mark
  Delft Blue      #27425D   39 66 93      Secondary surfaces, dark screens
  Payne's Gray    #52697F   82 105 127    Secondary text, icons
  Slate Gray      #758798   117 135 152   Tertiary text, captions
  Cool Gray       #93A0AD   147 160 173   Borders, rules
The paper
  Champagne       #F3E7CF   243 231 207   Warm highlight surfaces, print
  Antique White   #F8F0E1   248 240 225   Cards, panels
  Seashell        #FCF8F0   252 248 240   The page
  White           #FFFFFF   255 255 255   Inputs, content surfaces
The accent, used sparingly
  Tangelo         #E85339   232 83 57     The one accent: actions, emphasis, the route line
  Royal Ink       #0A4AC5   10 74 197     Illustration only, never type

Typefaces
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Big Shoulders Display: headlines, in sentence case.
Instrument Sans: everything you read.
Sometype Mono: everything you measure, such as identifiers, amounts and labels.
All three are open licences from Google Fonts.

About Route Royal
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Route Royal is the AI Business Operating System: sales, bookings, marketing, websites and project
delivery on one platform, with Q, its own AI, working across all of it, and packs for property,
vehicles and commerce. Route Royal is made by Elementary Digital.
